Starting its 70th anniversary, the Diva family has inspired a standout 2012 collection. It pays homage to the greatest female stars, the world best known Divas. The Diva prints exude glamor through an unusual mix of animal graphic & retro prints. Diva was founded in 1942 in Tel Aviv by Mr. and Mrs. Hirschthal. The business started small, making brassieres per order for the wives of British officers. In 1948 Diva started to manufacture swimwear using the know-how of brassieres and lingerie. Immediately, Diva started to export to Egypt and Lebanon and later to Europe and the U.S.A. In the 70ís Diva became a name known for elegance, perfect fit, exclusivity in design and fabrics. DIVA by Rachel Pappo is now a leader in romantic designs that make every woman feel like a Diva.