Parah Swimwear, Swimsuits and Bikinis
On Sale!

Founded in 1950 in Gallarate, a town near Varese in Northern Italy, as a small lingerie workshop, today Parah S.p.A. is one of the world’s leading producers of swimwear and underwear. The Parah Group produces swimwear collections with the brand name Parah Beachwear. Every year the company makes approximately one million pieces that are distributed at over 3000 points of sale in Europe and around the world, as well as flagship boutiques and partnership stores. Since the 1970s, for each new season Parah has proposed fashion collections that revolutionize the concept of swimwear, transforming it from a “technical item” into pure fashion.