ViX 2010

It's fitting that ViX is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to women's swimwear. As a little girl, Paula would gaze up at the jets flying through the clear blue Brazilian sky and imagine a woman with classic yet modern tastes, a woman who traveled around the world from Vitoria's small, exotic, airport and turned heads wherever she went, from Monte Carlo to Bali. That woman grew up as the inspiration for ViX swimwear and Paula's revolutionary and stunning designs. Even today as she craft her latest collections, Paula still pictures her imaginary world traveler and, in her mind's eye, dresses her with visions of elegance and beauty. Each year, Paula designs collections that honor the ViX woman. While that vision evolves, year by year, soaking in the hottest new innovations in swimwear, the ViX style remains true to it's roots of timeless elegance. For each collection, Paula melds simple, stylish lines with the latest materials and prints to create a selection unlike any other in the world of swimwear. The ViX woman can rest assured that she will never grow old in the eyes of fashion, as her style rides the waves of Paula Hermanny's imagination and creativity. ViX's sexy 2010 collection features some of the most forward-thinking spins on beachwear in fashion today. That bathing suit line shines, incorporating super-hot tortoiseshell details and cutting-edge materials like resin to accentuate ViX's classic bikinis and one-pieces. Jade stone details combine with ViX's trademark leather and gold accessories. And this year ViX adds a number of light, airy beach dresses and throws, perfect for the pool and the palapa alike. The most exciting collection yet from one of the world's leaders in beach and resort fashion.